UK Content Awards 2024 Shortlist

RETAIL CONTENT CAMPAIGN OF THE YEAR

House Digital & EGO

— "A Co-ord-inated Content Campaign: Securing Position #1 on the SERPs"

Mischief & Ocado Retail

— Nearly Goneoffee Pie

The River Group and Superdrug

— The Edit

FINANCE CONTENT CAMPAIGN OF THE YEAR

Chase UK & JP Morgan

— Chase UK’s Hub: Time well spent

EPAM 2024 Consumer Banking Report

Finder UK & eToro

— Defying the downturn: Achieving growth through trend-spotting

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

Kaizen & Capital on Tap

Mischief and Experian

— Cost of Loving

Stickyeyes & Sainsbury’s Bank

— Pet Insurance Expansion

TRAVEL / LEISURE CONTENT CAMPAIGN OF THE YEAR

Carousel & The Municipal Hotel & Spa (MGallery)

— Launching luxury Liverpool stays with a timeless twist

Cubaka & Avanti West Coast

— Driving Change: how a chatbot brought more women aboard

Kaizen & Preply

— Walkable Cities

La Plage & Kulm Hotel

— The Hotel That Makes Winter

Oh My! Creative & Hampton by Hilton

— Waffle Wonders

Oh My! Creative & London Luton Airport

— Luton Actually

Oh My! Creative & megabus

— Driving Home for Christmas

Sykes Holiday Cottages & Citypress

— A Rainy Day Guide to Seaside Towns

Tribera & West Midlands Railway

— Little Train Conductor

Wavemaker UK & Jet2holidays

— Mamma Mia! How Can I Resist You?

ENTERTAINMENT CONTENT CAMPAIGN OF THE YEAR

Banijay UK

— Big Brother & Celebrity Big Brother UK

S:E Creative Studio & BRIT Awards Ltd

— The most watched BRITs on social ever

YRS TRULY & Phoenix Labs

— Fae Farm

NOT-FOR-PROFIT / CHARITY CONTENT CAMPAIGN OF THE YEAR

City Harvest London

— The Big Give Campaign

Electrical Safety First

— Battery Breakdown

Motive Agency

— From Childhood to Adulthood' for Guide Dogs UK

PREM Management & UHNM Charity

— Alison Hough: Under the same sky but in a whole different world

Race to Equality 2023

— Rhotic Media & Reboot

PUBLIC SECTOR CONTENT CAMPAIGN OF THE YEAR

Eski, Storyboard & Humberside Police

— The Left Behind

Oh My! Creative & Smart Energy GB

— Carer 2 Carer

Wavemaker UK & Transport for London (TfL)

— Sexual Harrassment Campaign

Wavemaker UK, Zinc & Department for Business & Trade (DBT)

— Big in America

WithYou & CDAS

— How Stoke-on-Trent’s Community Drug and Alcohol Service makes a difference to local people

MEDIA / PUBLISHING CONTENT CAMPAIGN OF THE YEAR

Electrical Safety First

— Battery Breakdown

Finder & GoHenry

— Championing financial education for our children’s future

Lloyd’s Register

— Global Maritime Trends 2050

The River Group and Superdrug

— The Edit

Wavemaker & Audible

— 1984 x Guardian Partnership

B2B CONTENT CAMPAIGN OF THE YEAR

Bottled Imagination & Bynder

— Leading the DAM Market with AI

Citeline & ICON

— Meeting Biotech Potential: Challenges & Opportunities

Extramile Digital & Running Imp

— King’s Coronation 2023

Fiverr

— It's All About Teamwork

HSBC UK

— Going Global for Growth

Lloyd’s Register

— Global Maritime Trends 2050

Monday Clicks & BHN

— Getting BHN noticed in a crowded marketplace!

River Group & RS Group

— RS UK & Ireland Social Strategy

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign

Transform Communications and PSI

— Thought leadership on testing industry hot topics

Urban Splash

— US30: Celebrating three decades of property’s first ‘brand'

Wincanton

— Powering agility for retail growth

B2C CONTENT CAMPAIGN OF THE YEAR

Bottled Imagination & Victorian Plumbing

— Endangered Toilets

House Digital & Modern Milkman

— Modern Milkman Moo-ves up the SERPs

Itch Media & Canon Europe

— Launch content for RF 24-105mm F2.8L IS USM Z

Powerhouse & Majestic Wine

— There's a story behind every glass

Spike & Planet Sport

— Content and Organic Search Campaign

Tangerine Communications, Essity, Bodyform, Vaginas Uncensored

FMCG CONTENT CAMPAIGN OF THE YEAR

Bottled Imagination & Protein Works

— Fueling Fame with Nutrition Knowledge

Oh My! Creative & Mondelez

— OREO x PAC-MAN PLAYOFFS

Stir PR & Chapel Down

— Chapelle en Bas

UNTOLD Agency & Budweiser Budvar Great Beer. For Everyone

Wavemaker UK & Crisp ‘N Dry

— From Famine to Feast

FASHION CONTENT CAMPAIGN OF THE YEAR

House Digital & EGO

— A Co-ord-inated Content Campaign: Securing Position #1 on the SERPs

Mindshare UK & Vinted

— Secondhand Style Up

HEALTH CONTENT CAMPAIGN OF THE YEAR

connective3 and Stella

— Elevating authentic expertise in menopause content

KINESSO & Imodium

— Better Gut Health Content Campaign

Weber Shandwick & DulcoLax

— Talking Sh*t

PROPERTY & CONSTRUCTION CONTENT CAMPAIGN OF THE YEAR

No Brainer & Places for People

— Delivering organic growth for Shared Ownership

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign

CONTENT STRATEGY OF THE YEAR

Chase UK & JP Morgan

— Chase UK’s Hub: Time well spent

connective3 & Tapi

— Inspiring interiors: building the Tapi Ideas Hub to outstep the competition

Kinesso & Hertz

— Electrifying Automotive Content

Monday Clicks & BHN

— Getting BHN noticed in a crowded marketplace!

SOCIAL MEDIA CONTENT CAMPAIGN OF THE YEAR

Click Dealer

— Driving Social Success

Oh My! Creative & Get It Right From A Genuine Site

— Foot in the Door

River Group & RS Group

— RS UK & Ireland Social Strategy

Tangerine Communications, Essity, Bodyform, Vaginas Uncensored

Weber Shandwick & DulcoLax

— Talking Sh*t

Young’s Pubs

— The Year of Engagement

PODCAST / AUDIO CAMPAIGN OF THE YEAR

Mischief and Experian

— Cost of Loving

Oh My! Creative & Get It Right From A Genuine Site

— Foot in the Door

Wavemaker, William Hill & Platform

— Changing the game: transforming William Hill from advertiser to a chart-topping publisher

VIDEO CONTENT CAMPAIGN OF THE YEAR

Compassionate Care

— United Lincolnshire Hospitals Charity

Finder & Uphold

— Is your money fit to fly?

ITCH & M&G Investments

— Accidental Wes Anderson Campaign

Motive Agency

— From Childhood to Adulthood’ for Guide Dogs UK

SCROll STOP Media Group, ANKER Innovations, (anker, soundcore, eufy)

— All I want for Christmas is eufy

UNTOLD Agency & Budweiser Budvar Great Beer. For Everone.

INTEGRATED CONTENT CAMPAIGN OF THE YEAR

Asda Rewards & Movable Ink

— Omnichannel 2023 Rewards Round-up

Bottled Imagination & Victorian Plumbing

— Endangered Toilets

Electrical Safety First

— Battery Breakdown

Philip Morris International

— Rethink Disruption

The River Group and Superdrug

— The Edit

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign

Tribera & West Midlands Railway

— Train it CHOOSEday

V&A Dundee

— Tartan

Wincanton

— A new way to drive 'on time, on budget’ megaprojects

YRS TRULY & ASUS

— Back to School

LOW BUDGET CONTENT CAMPAIGN OF THE YEAR

Click Dealer

— Local SEO Content Campaign

Finder & GoHenry

— Championing financial education for our children’s future

Flying Flowers

— ‘Bee Noisy’ About Saving The Bees

INFLUENCER / CELEBRITY CAMPAIGN OF THE YEAR

Alan Wake 2 Launch

— Fourth Floor with Epic Games Publishing & Remedy Entertainment

Digital Natives & Sharpie

— #LooksBetterInSharpie

E.ON Next GTM Team

— #PowerShift Mica & Marcus

Mischief and Experian

— Cost of Loving

Mischief PR & Three UK

— #TalkMoreThanFootball

Oh My! Creative & Virgin Atlantic

— Rylan's Red Spirit in Training

YRS TRULY & Phoenix Labs

— Fae Farm

OUTREACH CAMPAIGN OF THE YEAR

Bottled Imagination & Protein Works

— Fueling Fame with Nutrition Knowledge

Electrical Safety First

— Battery Breakdown

Rhotic Media + Financial Promoter

— Financial Promoter Live

CRM / EMAIL CONTENT CAMPAIGN OF THE YEAR

There is no shortlist in this category.

Lloyd’s Register

— Global Maritime Trends 2050

Mischief PR & Three UK

— #TalkMoreThanFootball

ScotRail

— Your Ticket Goes Further Than You Think

The Think Tank & Oscar Acoustics

— Noise Annoys Campaign

Wavemaker UK, E.L.F & Channel 4.0

— Ready or Not?!

COLLABORATIVE CONTENT CAMPAIGN OF THE YEAR

Lloyd’s Register

— Global Maritime Trends 2050

Oh My! Creative & Cadbury Fingers

— Sign with Fingers Big & Small

rradar and SMEs

— cyber content

Spike & Planet Sport

— Content and Organic Search Campaign

The Marketing Pod & WUN

— Womens Utilities Network - Unconscious Bias in the Utilities Sector: What Is the Reality?

BEST CONTENT SERIES

The Office' by City Harvest

HC Group

— Diversity Champion

Roxy Leisure Ltd

— Roxy On The Street

rradar and SMEs

— HR content

Wavemaker UK, Zinc & Department for Business & Trade (DBT)

— Big in America

Young’s Pubs

— Year of Rugby

BEST INTERNAL CONTENT CAMPAIGN OF THE YEAR

Chapel & Snap Inc.

— Reimagining the DEI Playbook

Cubaka & Virgin

— Secret Sauce

BEST USE OF DATA IN A CONTENT CAMPAIGN

Bottled Imagination & Victorian Plumbing

— Endangered Toilets

Coterie & Atos

— Using audience insight to transform the value of the Atos Microsoft partnership

GlobalData Marketing Solutions for PCM Trials

House Digital & Love Savings Group

— Good Things Come to Those Who Create Data-Led Content

Sykes Holiday Cottages & Citypress

— A Rainy Day Guide to Seaside Towns

NEW TO 2024: BEST USE OF AI IN A CONTENT CAMPAIGN

Bottled Imagination & Bynder

— Leading the DAM market with AI

City Harvest Value of Food Report

— The Beauty of Food Redistribution'

BEST PLATFORM / TECHNOLOGY / TOOL FOR CONTENT

Currys Interactive Video Buying Guide

— iSiteTV

rradar and SMEs

— rradar's digital tools

Wickes & iSiteTV Paint Visualiser

RISING STAR IN CONTENT AWARD

Fadeke Ifebajo

— Carousel

Jennie Gilligan

— Revolution

Sadie Burns

— Roxy Leisure Marketing Team

IN-HOUSE CONTENT TEAM OF THE YEAR

Digital Content Team at V&A Dundee

City Harvest London

— Comms Team

DesignMyNight

LNER Social Content Team

Philip Morris International

rradar content team

The River Group and Superdrug

— The Edit

BEST START-UP AGENCY(LESS THAN TWO YEARS OLD)

There is no shortlist in this category.

SMALL CONTENT MARKETING AGENCY OF THE YEAR (LESS THAN 20 EMPLOYEES)

Chapel

Hop&Co.

Isoline Communications: The B2B Tech Specialists

Motive Agency

Oh My! Creative

YRS TRULY

Our Event Sponsors & Partners

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Testimonials

“We are honestly over the moon to win the UK Digital PR award for ‘Best Use of TikTok’. It means the world to our team, as it acknowledges our strategic expertise in harnessing the power of TikTok to create engaging, viral content that captivates audiences and drives meaningful brand impact. It’s a real testament to the incredible talented tribe we have." Sheridan Okey
Head of Digital PR

“We’re absolutely delighted to be shortlisted for two awards at the UK Content Awards 2024. Our Digital Marketing team works incredibly hard to craft and deliver campaigns that bring real and demonstrable results for our clients. With our technology we can report on campaigns from views all the way through to sales, profit, and return on investment, giving transparent results for our clients. For our Digital Marketing team to be shortlisted for these two awards is fantastic and we’re incredibly proud to have reached this stage.” Samantha Boden
Click Dealer

“It’s absolutely fantastic to see the recognition from the Digital PR Awards 2024 for this campaign! Our team were so inspired by the stories and after working in close collaboration for many years with the Purina team, we knew the campaign would have special results. This nomination is a credit to the whole team who got involved at every stage, offering insights, ideas and suggestions to build on the idea and take it further at every step – I couldn’t be prouder of the results and it would mean so much to win the final award.” Emily Wassell
tmwi

“We’re all super excited to have been shortlisted for this award. It’s an incredible achievement. We’re lucky enough to have won awards in the past, but it’s the first time the agency, and the team as a whole, has been recognised.” Giles
Chapel

“The UK Digital PR Awards are among the most sought-after our industry has to offer, so it’s a great source of pride to see our efforts being recognised nationally. We’re hopeful our efforts will be rewarded with a trophy or two.” Lee Cullen
No Brainer

“The team is absolutely thrilled to be nominated for these marketing awards. We’re all feeling incredibly proud and motivated by this recognition of our hard work and creativity. It’s a great validation of our efforts in the business and has really energised our team.” Anita Manan
Wincanton

Super Early Bird Deadline!

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