SEO and Digital Marketing agency based in London announced as finalist for two UK Content Awards

About Kaizen

Kaizen is an independent digital marketing agency that, for the last 10 years, has been working to redefine industry standards by pushing the boundaries of how clients view and optimise their organic digital marketing channels. Specialising in Digital PR, SEO and Social Media management, Kaizen offer tailored solutions designed to amplify clients’ digital presence, drive tangible results and to get them the visibility they deserve.

Our shortlisted campaigns

• TRAVEL CONTENT CAMPAIGN OF THE YEAR – ‘Walkable Cities’ for Preply:

Partnering with Preply, an online language learning platform, we embarked on a mission to foster meaningful connections and facilitate cross-cultural dialogue, and our shortlisted campaign, “Walkable Cities – Creating Conversations Across EU Markets”, is a great example of our expertise in international Digital PR strategy.

The client was looking to boost search visibility across their English, Spanish, Italian and German audiences, to grow authority in the category, increase brand awareness and to drive new users to the site.

We crafted localised onsite content, bespoke designs, and press assets for each target market. Onsite content was optimised for Preply’s keywords and categories, while expert commentary provided tips for immersing oneself in local culture on foot, enhancing engagement and expertise signals (E-E-A-T).

By expertly manipulating straightforward and well researched data about the most walkable cities in Europe, we produced a compelling, evergreen narrative that spoke volumes to a diverse, global audience and that resulted in exceptional campaign effectiveness for our client.

• FINANCE CONTENT CAMPAIGN OF THE YEAR – Utilising expert commentary to drive results for Capital on Tap:

Recognised by The Sunday Times and the Financial Times as one of Britain and Europe’s fastest growing businesses – Capital on Tap is a Credit Card company that specialises in helping small businesses to manage their spending, access funding, earn cash back and enjoy special offers and rewards.

By working with us we’ve successfully leveraged creative campaigns and utilised expert advice to build backlinks and grow SEO visibility for the wider site, and for their specific product page.

Expert commentary was at the core of everything we created, helping to grow COT’s voice of authority in the market and focusing on readers coming away with useful and actionable advice they can implement for their own businesses straight away.

The campaigns we produced not only attract readers but also offer tangible value for both business owners and journalists to leverage. By using versatile content themes and formats that tap into different niches and trends our relevant and engaging campaigns are delivering sustained returns for the client, and driving long-term digital growth for the brand in a particularly challenging, highly regulated market.

What This Means to Us

Being shortlisted for these two particular pieces of work is a testament to our expertise in two particularly challenging areas, successfully delivering high-impact campaigns across multiple markets, and delivering results for clients who are in heavily regulated sectors.

“By investing in such an international team, we gain invaluable insights into global markets – tapping into their native knowledge to better understand cultural nuances and emerging trends in different regions” says Jeremy McDonald, Kaizen CEO. “We cut our teeth on navigating challenging markets with multiple Finance & insurance brands on our roster – again, I believe it’s the diversity of the team which enables us to think outside the box with these clients, to foster creativity, innovation, and adaptability, and ultimately that enables us to deliver exceptional results and maintain a competitive edge in what we do.”

Being shortlisted for the awards highlights the dedication and creativity of Kaizen as an agency and we’re excited to be recognised by the wider industry for our work and expertise.

Website

Linkedin: @Kaizen, X: @kaizen_agency, Insta: @kaizenhq, Tiktok: kaizen_agency