Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.
Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.
The awards will be judged by some of the biggest names in search. Click here to see this year’s judging panel.
Entries should not exceed 1000 words in total and should relate to work undertaken between December 2023 – April 2025.
Campaign Awards (Including Content & PR Specific categories)
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Total budget & objectives
• Strategy & target audience
• Creativity & implementation
• Challenges
• Results & evaluation
• Why your campaign should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Agency/Team Awards
Judges will be looking for agencies and teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
• Details of the team / agency
• Agency / team objectives
• Recent work example
• Recent achievements
• Challenges
• Why your entry should win
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include up to three pieces of supporting materials.
Confidentiality
All material will remain confidential to the judges. All judging discussions are confidential and will not be shared or discussed with anyone outside of the judging panel ahead of the ceremony or thereafter. Judges will not share confidential material, judging papers or entries with anyone. Judges will securely delete all judging materials immediately after the judging period or give materials to the We Are Search team who will manage this. Judges can only access entries that they have been provided to score.
Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.
